diff --git a/apps/web/src/app/vault/individual-vault/vault.component.ts b/apps/web/src/app/vault/individual-vault/vault.component.ts
index 5ca8dfd5ad2..136845cd31f 100644
--- a/apps/web/src/app/vault/individual-vault/vault.component.ts
+++ b/apps/web/src/app/vault/individual-vault/vault.component.ts
@@ -32,6 +32,7 @@ import {
   Unassigned,
 } from "@bitwarden/admin-console/common";
 import { SearchPipe } from "@bitwarden/angular/pipes/search.pipe";
+import { VaultProfileService } from "@bitwarden/angular/vault/services/vault-profile.service";
 import {
   NoResults,
   DeactivatedOrg,
@@ -52,7 +53,9 @@ import { getUserId } from "@bitwarden/common/auth/services/account.service";
 import { BillingAccountProfileStateService } from "@bitwarden/common/billing/abstractions/account/billing-account-profile-state.service";
 import { BillingApiServiceAbstraction } from "@bitwarden/common/billing/abstractions/billing-api.service.abstraction";
 import { EventType } from "@bitwarden/common/enums";
+import { FeatureFlag } from "@bitwarden/common/enums/feature-flag.enum";
 import { BroadcasterService } from "@bitwarden/common/platform/abstractions/broadcaster.service";
+import { ConfigService } from "@bitwarden/common/platform/abstractions/config/config.service";
 import { I18nService } from "@bitwarden/common/platform/abstractions/i18n.service";
 import { LogService } from "@bitwarden/common/platform/abstractions/log.service";
 import { MessagingService } from "@bitwarden/common/platform/abstractions/messaging.service";
@@ -103,6 +106,10 @@ import {
   CollectionDialogTabType,
   openCollectionDialog,
 } from "../../admin-console/organizations/shared/components/collection-dialog";
+import {
+  UnifiedUpgradeDialogComponent,
+  UnifiedUpgradeDialogResult,
+} from "../../billing/individual/upgrade/unified-upgrade-dialog/unified-upgrade-dialog.component";
 import { SharedModule } from "../../shared/shared.module";
 import { AssignCollectionsWebComponent } from "../components/assign-collections";
 import {
@@ -205,6 +212,8 @@ export class VaultComponent<C extends CipherViewLike> implements OnInit, OnDestr
   private vaultItemDialogRef?: DialogRef<VaultItemDialogResult> | undefined;
   protected showAddCipherBtn: boolean = false;
 
+  private unifiedDialogRef?: DialogRef<UnifiedUpgradeDialogResult>;
+
   organizations$ = this.accountService.activeAccount$
     .pipe(map((a) => a?.id))
     .pipe(switchMap((id) => this.organizationService.organizations$(id)));
@@ -306,6 +315,8 @@ export class VaultComponent<C extends CipherViewLike> implements OnInit, OnDestr
     private restrictedItemTypesService: RestrictedItemTypesService,
     private cipherArchiveService: CipherArchiveService,
     private organizationWarningsService: OrganizationWarningsService,
+    private vaultProfileService: VaultProfileService,
+    private configService: ConfigService,
   ) {}
 
   async ngOnInit() {
@@ -606,6 +617,58 @@ export class VaultComponent<C extends CipherViewLike> implements OnInit, OnDestr
           this.changeDetectorRef.markForCheck();
         },
       );
+
+    const showUpgradeDialog$: Observable<boolean> = combineLatest([
+      this.accountService.activeAccount$,
+      this.configService.getFeatureFlag$(FeatureFlag.PM24996_ImplementUpgradeFromFreeDialog),
+      this.billingAccountProfileStateService.hasPremiumFromAnySource$(activeUserId),
+    ]).pipe(
+      switchMap(async ([account, isFlagEnabled, hasPremium]) => {
+        // If user already has premium, no need to check profile age
+        if (hasPremium || !isFlagEnabled) {
+          return false;
+        }
+        const isProfileLessThanFiveMinutesOld = await this.isProfileLessThanFiveMinutesOld(
+          account?.id,
+        );
+
+        return isFlagEnabled && !hasPremium && isProfileLessThanFiveMinutesOld;
+      }),
+    );
+
+    showUpgradeDialog$.pipe(takeUntil(this.destroy$)).subscribe((show) => {
+      if (show && this.unifiedDialogRef == null) {
+        this.launchUpgradeDialogFlow().catch((err) => {
+          this.logService.error("Error in upgrade dialog flow", err);
+        });
+      }
+    });
+  }
+
+  private async isProfileLessThanFiveMinutesOld(userId: string): Promise<boolean> {
+    const createdAtDate = await this.vaultProfileService.getProfileCreationDate(userId);
+    if (!createdAtDate) {
+      return false;
+    }
+    const createdAtInMs = createdAtDate.getTime();
+    const nowInMs = new Date().getTime();
+
+    const differenceInMs = nowInMs - createdAtInMs;
+    const msInAMinute = 1000 * 60; // Milliseconds in a minute for conversion 1 minute = 60 seconds * 1000 ms
+    const differenceInMinutes = Math.round(differenceInMs / msInAMinute);
+
+    return differenceInMinutes <= 5;
+  }
+
+  private async launchUpgradeDialogFlow(): Promise<void> {
+    const account = await firstValueFrom(this.accountService.activeAccount$);
+
+    this.unifiedDialogRef = UnifiedUpgradeDialogComponent.open(this.dialogService, {
+      data: { account: account },
+    });
+
+    await lastValueFrom(this.unifiedDialogRef.closed);
+    this.unifiedDialogRef = undefined;
   }
 
   ngOnDestroy() {