diff --git a/apps/web/src/app/app.component.ts b/apps/web/src/app/app.component.ts
index 468ae88e0c6..0dc0b8ad435 100644
--- a/apps/web/src/app/app.component.ts
+++ b/apps/web/src/app/app.component.ts
@@ -1,11 +1,12 @@
 import { DOCUMENT } from "@angular/common";
-import { Component, Inject, NgZone, OnDestroy, OnInit } from "@angular/core";
+import { Component, inject, Inject, NgZone, OnDestroy, OnInit } from "@angular/core";
 import { takeUntilDestroyed } from "@angular/core/rxjs-interop";
 import { NavigationEnd, Router } from "@angular/router";
 import * as jq from "jquery";
 import { Subject, filter, firstValueFrom, map, takeUntil, timeout, catchError, of } from "rxjs";
 
 import { CollectionService } from "@bitwarden/admin-console/common";
+import { AnalyticsService } from "@bitwarden/angular/analytics/analytics.service";
 import { EventUploadService } from "@bitwarden/common/abstractions/event/event-upload.service";
 import { NotificationsService } from "@bitwarden/common/abstractions/notifications.service";
 import { SearchService } from "@bitwarden/common/abstractions/search.service";
@@ -60,6 +61,8 @@ export class AppComponent implements OnDestroy, OnInit {
   private isIdle = false;
   private destroy$ = new Subject<void>();
 
+  private analyticsService = inject(AnalyticsService);
+
   loading = false;
 
   constructor(
@@ -267,6 +270,8 @@ export class AppComponent implements OnDestroy, OnInit {
       new DisableSendPolicy(),
       new SendOptionsPolicy(),
     ]);
+
+    void this.analyticsService.init();
   }
 
   ngOnDestroy() {
diff --git a/apps/web/webpack.config.js b/apps/web/webpack.config.js
index df325015aad..f6c7153e3f6 100644
--- a/apps/web/webpack.config.js
+++ b/apps/web/webpack.config.js
@@ -299,6 +299,8 @@ const devServer =
                   https://api.fastmail.com
                   https://api.forwardemail.net
                   http://localhost:5000
+                  https://plausible.io/api/event
+
                 ;object-src
                   'self'
                   blob:
diff --git a/libs/angular/src/analytics/analytics.service.ts b/libs/angular/src/analytics/analytics.service.ts
new file mode 100644
index 00000000000..284e5f92a47
--- /dev/null
+++ b/libs/angular/src/analytics/analytics.service.ts
@@ -0,0 +1,48 @@
+import { inject, Injectable } from "@angular/core";
+import Plausible from "plausible-tracker";
+// import { firstValueFrom } from "rxjs";
+
+import { ANALYTICS, GlobalStateProvider, KeyDefinition } from "@bitwarden/common/platform/state";
+
+const ANALYTICS_ENABLED_KEY_DEF = new KeyDefinition<boolean>(ANALYTICS, "analytics_enabled", {
+  deserializer: (s) => s,
+});
+
+@Injectable({ providedIn: "root" })
+export class AnalyticsService {
+  private plausible: ReturnType<typeof Plausible>;
+  private plausibleCleanup?: () => any;
+
+  private readonly _enabledState = inject(GlobalStateProvider).get(ANALYTICS_ENABLED_KEY_DEF);
+  readonly enabled$ = this._enabledState.state$;
+
+  async init() {
+    this.plausible = Plausible({
+      domain: "bitwarden",
+      trackLocalhost: true,
+      hashMode: true,
+    });
+
+    // TODO: uncomment when a toggle is added to settings page
+    // const enabled = await firstValueFrom(this._enabledState.state$);
+    // if (!enabled) {
+    //     return;
+    // }
+
+    await this.enable();
+  }
+
+  async enable() {
+    await this._enabledState.update((_prevState) => true);
+    this.plausibleCleanup = this.plausible.enableAutoPageviews();
+  }
+
+  async disable() {
+    await this._enabledState.update((_prevState) => false);
+    this?.plausibleCleanup();
+  }
+
+  trackEvent(eventName: string) {
+    this.plausible.trackEvent(eventName);
+  }
+}
diff --git a/libs/angular/src/analytics/track-event.directive.ts b/libs/angular/src/analytics/track-event.directive.ts
new file mode 100644
index 00000000000..6bb6d599681
--- /dev/null
+++ b/libs/angular/src/analytics/track-event.directive.ts
@@ -0,0 +1,22 @@
+import { Directive, HostListener, inject, Input } from "@angular/core";
+
+import { AnalyticsService } from "./analytics.service";
+
+@Directive({
+  selector: "[track-event]",
+  standalone: true,
+})
+export class TrackEventDirective {
+  private analyticsService = inject(AnalyticsService);
+
+  @Input({
+    alias: "track-event",
+    required: true,
+  })
+  eventName!: string;
+
+  @HostListener("click")
+  handleClick() {
+    this.analyticsService.trackEvent(this.eventName);
+  }
+}
diff --git a/libs/angular/src/jslib.module.ts b/libs/angular/src/jslib.module.ts
index bebac42fd83..3bca619140f 100644
--- a/libs/angular/src/jslib.module.ts
+++ b/libs/angular/src/jslib.module.ts
@@ -27,6 +27,7 @@ import {
   TypographyModule,
 } from "@bitwarden/components";
 
+import { TrackEventDirective } from "./analytics/track-event.directive";
 import { TwoFactorIconComponent } from "./auth/components/two-factor-icon.component";
 import { DeprecatedCalloutComponent } from "./components/callout.component";
 import { A11yInvalidDirective } from "./directives/a11y-invalid.directive";
@@ -81,6 +82,7 @@ import { IconComponent } from "./vault/components/icon.component";
     IconModule,
     LinkModule,
     IconModule,
+    TrackEventDirective,
   ],
   declarations: [
     A11yInvalidDirective,
diff --git a/libs/common/src/platform/state/state-definitions.ts b/libs/common/src/platform/state/state-definitions.ts
index a600901df4f..8972b8a61d4 100644
--- a/libs/common/src/platform/state/state-definitions.ts
+++ b/libs/common/src/platform/state/state-definitions.ts
@@ -124,6 +124,7 @@ export const TASK_SCHEDULER_DISK = new StateDefinition("taskScheduler", "disk");
 // Design System
 
 export const POPUP_STYLE_DISK = new StateDefinition("popupStyle", "disk");
+export const ANALYTICS = new StateDefinition("analytics", "disk");
 
 // Secrets Manager
 
diff --git a/package-lock.json b/package-lock.json
index 36b494c00c0..9f850dcea7c 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -62,6 +62,7 @@
         "open": "8.4.2",
         "papaparse": "5.4.1",
         "patch-package": "8.0.0",
+        "plausible-tracker": "^0.3.9",
         "popper.js": "1.16.1",
         "proper-lockfile": "4.1.2",
         "qrcode-parser": "2.1.3",
@@ -27174,6 +27175,14 @@
         "node": ">=4"
       }
     },
+    "node_modules/plausible-tracker": {
+      "version": "0.3.9",
+      "resolved": "https://registry.npmjs.org/plausible-tracker/-/plausible-tracker-0.3.9.tgz",
+      "integrity": "sha512-hMhneYm3GCPyQon88SZrVJx+LlqhM1kZFQbuAgXPoh/Az2YvO1B6bitT9qlhpiTdJlsT5lsr3gPmzoVjb5CDXA==",
+      "engines": {
+        "node": ">=10"
+      }
+    },
     "node_modules/plist": {
       "version": "3.1.0",
       "resolved": "https://registry.npmjs.org/plist/-/plist-3.1.0.tgz",
diff --git a/package.json b/package.json
index 7d418b27d0c..06971626554 100644
--- a/package.json
+++ b/package.json
@@ -191,6 +191,7 @@
     "open": "8.4.2",
     "papaparse": "5.4.1",
     "patch-package": "8.0.0",
+    "plausible-tracker": "^0.3.9",
     "popper.js": "1.16.1",
     "proper-lockfile": "4.1.2",
     "qrcode-parser": "2.1.3",