diff --git a/apps/web/src/app/organizations/manage/group-add-edit.component.html b/apps/web/src/app/organizations/manage/group-add-edit.component.html
index fe92a23b0da..c1d45cbadf6 100644
--- a/apps/web/src/app/organizations/manage/group-add-edit.component.html
+++ b/apps/web/src/app/organizations/manage/group-add-edit.component.html
@@ -21,6 +21,7 @@
           <bit-form-field>
             <bit-label>{{ "name" | i18n }}</bit-label>
             <input bitInput type="text" formControlName="name" />
+            <bit-hint>{{ "characterMaximum" | i18n: 100 }}</bit-hint>
           </bit-form-field>
           <bit-form-field>
             <bit-label>{{ "externalId" | i18n }}</bit-label>
diff --git a/apps/web/src/locales/en/messages.json b/apps/web/src/locales/en/messages.json
index 67f6dc3814b..dcec317bf08 100644
--- a/apps/web/src/locales/en/messages.json
+++ b/apps/web/src/locales/en/messages.json
@@ -5293,6 +5293,15 @@
   "required": {
     "message": "required"
   },
+  "characterMaximum": {
+    "message": "$MAX$ character maximum",
+    "placeholders": {
+      "max": {
+        "content": "$1",
+        "example": "100"
+      }
+    }
+  },
   "idpSingleSignOnServiceUrlRequired": {
     "message": "Required if Entity ID is not a URL."
   },