diff --git a/apps/web/src/app/oss-routing.module.ts b/apps/web/src/app/oss-routing.module.ts
index 8e2d770f1e4..4db6e50bc6d 100644
--- a/apps/web/src/app/oss-routing.module.ts
+++ b/apps/web/src/app/oss-routing.module.ts
@@ -50,6 +50,7 @@ import {
 import { canAccessEmergencyAccess } from "@bitwarden/common/admin-console/abstractions/organization/organization.service.abstraction";
 import { AnonLayoutWrapperComponent, AnonLayoutWrapperData } from "@bitwarden/components";
 import { LockComponent } from "@bitwarden/key-management-ui";
+import { premiumInterestRedirectGuard } from "@bitwarden/web-vault/app/vault/guards/premium-interest-redirect/premium-interest-redirect.guard";
 
 import { flagEnabled, Flags } from "../utils/flags";
 
@@ -630,7 +631,7 @@ const routes: Routes = [
     children: [
       {
         path: "vault",
-        canActivate: [setupExtensionRedirectGuard],
+        canActivate: [premiumInterestRedirectGuard, setupExtensionRedirectGuard],
         loadChildren: () => VaultModule,
       },
       {
diff --git a/apps/web/src/app/vault/guards/premium-interest-redirect/premium-interest-redirect.guard.spec.ts b/apps/web/src/app/vault/guards/premium-interest-redirect/premium-interest-redirect.guard.spec.ts
new file mode 100644
index 00000000000..f0f3af47150
--- /dev/null
+++ b/apps/web/src/app/vault/guards/premium-interest-redirect/premium-interest-redirect.guard.spec.ts
@@ -0,0 +1,88 @@
+import { TestBed } from "@angular/core/testing";
+import { ActivatedRouteSnapshot, Router, RouterStateSnapshot } from "@angular/router";
+import { BehaviorSubject } from "rxjs";
+
+import { PremiumInterestStateService } from "@bitwarden/angular/billing/services/premium-interest/premium-interest-state.service.abstraction";
+import { Account, AccountService } from "@bitwarden/common/auth/abstractions/account.service";
+import { LogService } from "@bitwarden/common/platform/abstractions/log.service";
+
+import { premiumInterestRedirectGuard } from "./premium-interest-redirect.guard";
+
+describe("premiumInterestRedirectGuard", () => {
+  const _state = Object.freeze({}) as RouterStateSnapshot;
+  const emptyRoute = Object.freeze({ queryParams: {} }) as ActivatedRouteSnapshot;
+
+  const account = {
+    id: "account-id",
+  } as Account;
+
+  const activeAccount$ = new BehaviorSubject<Account | null>(account);
+  const createUrlTree = jest.fn();
+  const getPremiumInterest = jest.fn().mockResolvedValue(false);
+  const logError = jest.fn();
+
+  beforeEach(() => {
+    getPremiumInterest.mockClear();
+    createUrlTree.mockClear();
+    logError.mockClear();
+    activeAccount$.next(account);
+
+    TestBed.configureTestingModule({
+      providers: [
+        { provide: Router, useValue: { createUrlTree } },
+        { provide: AccountService, useValue: { activeAccount$ } },
+        {
+          provide: PremiumInterestStateService,
+          useValue: { getPremiumInterest },
+        },
+        { provide: LogService, useValue: { error: logError } },
+      ],
+    });
+  });
+
+  function runPremiumInterestGuard(route?: ActivatedRouteSnapshot) {
+    // Run the guard within injection context so `inject` works as you'd expect
+    // Pass state object to make TypeScript happy
+    return TestBed.runInInjectionContext(async () =>
+      premiumInterestRedirectGuard(route ?? emptyRoute, _state),
+    );
+  }
+
+  it("returns `true` when the user does not intend to setup premium", async () => {
+    getPremiumInterest.mockResolvedValueOnce(false);
+
+    expect(await runPremiumInterestGuard()).toBe(true);
+  });
+
+  it("redirects to premium subscription page when user intends to setup premium", async () => {
+    const urlTree = { toString: () => "/settings/subscription/premium" };
+    createUrlTree.mockReturnValueOnce(urlTree);
+    getPremiumInterest.mockResolvedValueOnce(true);
+
+    const result = await runPremiumInterestGuard();
+
+    expect(createUrlTree).toHaveBeenCalledWith(["/settings/subscription/premium"], {
+      queryParams: { callToAction: "upgradeToPremium" },
+    });
+    expect(result).toBe(urlTree);
+  });
+
+  it("redirects to login when active account is missing", async () => {
+    const urlTree = { toString: () => "/login" };
+    createUrlTree.mockReturnValueOnce(urlTree);
+    activeAccount$.next(null);
+
+    const result = await runPremiumInterestGuard();
+
+    expect(createUrlTree).toHaveBeenCalledWith(["/login"]);
+    expect(result).toBe(urlTree);
+  });
+
+  it("returns `true` and logs error when getPremiumInterest throws an error", async () => {
+    const error = new Error("Premium interest check failed");
+    getPremiumInterest.mockRejectedValueOnce(error);
+
+    expect(await runPremiumInterestGuard()).toBe(true);
+    expect(logError).toHaveBeenCalledWith("Error in premiumInterestRedirectGuard", error);
+  });
+});
diff --git a/apps/web/src/app/vault/guards/premium-interest-redirect/premium-interest-redirect.guard.ts b/apps/web/src/app/vault/guards/premium-interest-redirect/premium-interest-redirect.guard.ts
new file mode 100644
index 00000000000..0fb0d744304
--- /dev/null
+++ b/apps/web/src/app/vault/guards/premium-interest-redirect/premium-interest-redirect.guard.ts
@@ -0,0 +1,37 @@
+import { inject } from "@angular/core";
+import { CanActivateFn, Router } from "@angular/router";
+import { firstValueFrom } from "rxjs";
+
+import { PremiumInterestStateService } from "@bitwarden/angular/billing/services/premium-interest/premium-interest-state.service.abstraction";
+import { AccountService } from "@bitwarden/common/auth/abstractions/account.service";
+import { LogService } from "@bitwarden/common/platform/abstractions/log.service";
+
+export const premiumInterestRedirectGuard: CanActivateFn = async () => {
+  const router = inject(Router);
+  const accountService = inject(AccountService);
+  const premiumInterestStateService = inject(PremiumInterestStateService);
+  const logService = inject(LogService);
+
+  try {
+    const currentAcct = await firstValueFrom(accountService.activeAccount$);
+
+    if (!currentAcct) {
+      return router.createUrlTree(["/login"]);
+    }
+
+    const intendsToSetupPremium = await premiumInterestStateService.getPremiumInterest(
+      currentAcct.id,
+    );
+
+    if (intendsToSetupPremium) {
+      return router.createUrlTree(["/settings/subscription/premium"], {
+        queryParams: { callToAction: "upgradeToPremium" },
+      });
+    }
+
+    return true;
+  } catch (error) {
+    logService.error("Error in premiumInterestRedirectGuard", error);
+    return true;
+  }
+};