diff --git a/apps/web/config/cloud.json b/apps/web/config/cloud.json
index 5bd5e6b0608..eb13f2febb2 100644
--- a/apps/web/config/cloud.json
+++ b/apps/web/config/cloud.json
@@ -17,6 +17,6 @@
   },
   "flags": {
     "showTrial": true,
-    "showPasswordless": false
+    "showPasswordless": true
   }
 }