diff --git a/apps/web/src/app/accounts/trial-initiation/trial-initiation.component.html b/apps/web/src/app/accounts/trial-initiation/trial-initiation.component.html
index 9251923c3c4..db96ed92ffd 100644
--- a/apps/web/src/app/accounts/trial-initiation/trial-initiation.component.html
+++ b/apps/web/src/app/accounts/trial-initiation/trial-initiation.component.html
@@ -1,11 +1,12 @@
 <div *ngIf="accountCreateOnly" class="">
-  <h1 class="tw-mt-12 tw-text-center tw-text-xl" *ngIf="!layout">{{ "createAccount" | i18n }}</h1>
+  <h1 class="tw-mt-12 tw-text-center tw-text-xl">{{ "createAccount" | i18n }}</h1>
   <div
     class="tw-min-w-xl tw-m-auto tw-max-w-xl tw-rounded tw-border tw-border-solid tw-border-secondary-300 tw-bg-background tw-p-8"
   >
     <app-register-form
       [queryParamEmail]="email"
       [enforcedPolicyOptions]="enforcedPolicyOptions"
+      [referenceDataValue]="referenceData"
     ></app-register-form>
   </div>
 </div>
@@ -53,6 +54,7 @@
               <app-register-form
                 [isInTrialFlow]="true"
                 (createdAccount)="createdAccount($event)"
+                [referenceDataValue]="referenceData"
               ></app-register-form>
             </app-vertical-step>
             <app-vertical-step label="Organization Information" [subLabel]="orgInfoSubLabel">
diff --git a/apps/web/src/app/accounts/trial-initiation/trial-initiation.component.ts b/apps/web/src/app/accounts/trial-initiation/trial-initiation.component.ts
index 8f20d1c7e9e..45f4815f477 100644
--- a/apps/web/src/app/accounts/trial-initiation/trial-initiation.component.ts
+++ b/apps/web/src/app/accounts/trial-initiation/trial-initiation.component.ts
@@ -15,7 +15,9 @@ import { ProductType } from "@bitwarden/common/enums/productType";
 import { PolicyData } from "@bitwarden/common/models/data/policyData";
 import { MasterPasswordPolicyOptions } from "@bitwarden/common/models/domain/masterPasswordPolicyOptions";
 import { Policy } from "@bitwarden/common/models/domain/policy";
+import { ReferenceEventRequest } from "@bitwarden/common/models/request/referenceEventRequest";
 
+import { RouterService } from "./../../core/router.service";
 import { VerticalStepperComponent } from "./vertical-stepper/vertical-stepper.component";
 
 @Component({
@@ -36,6 +38,7 @@ export class TrialInitiationComponent implements OnInit {
   policies: Policy[];
   enforcedPolicyOptions: MasterPasswordPolicyOptions;
   validOrgs: string[] = ["teams", "enterprise", "families"];
+  referenceData: ReferenceEventRequest;
   @ViewChild("stepper", { static: false }) verticalStepper: VerticalStepperComponent;
 
   orgInfoFormGroup = this.formBuilder.group({
@@ -43,6 +46,22 @@ export class TrialInitiationComponent implements OnInit {
     email: [""],
   });
 
+  private set referenceDataId(referenceId: string) {
+    if (referenceId != null) {
+      this.referenceData.id = referenceId;
+    } else {
+      this.referenceData.id = ("; " + document.cookie)
+        .split("; reference=")
+        .pop()
+        .split(";")
+        .shift();
+    }
+
+    if (this.referenceData.id === "") {
+      this.referenceData.id = null;
+    }
+  }
+
   constructor(
     private route: ActivatedRoute,
     protected router: Router,
@@ -52,15 +71,19 @@ export class TrialInitiationComponent implements OnInit {
     private logService: LogService,
     private policyApiService: PolicyApiServiceAbstraction,
     private policyService: PolicyService,
-    private i18nService: I18nService
+    private i18nService: I18nService,
+    private routerService: RouterService
   ) {}
 
   async ngOnInit(): Promise<void> {
     this.route.queryParams.pipe(first()).subscribe((qParams) => {
+      this.referenceData = new ReferenceEventRequest();
       if (qParams.email != null && qParams.email.indexOf("@") > -1) {
         this.email = qParams.email;
       }
 
+      this.referenceDataId = qParams.reference;
+
       if (!qParams.org) {
         return;
       }
@@ -75,6 +98,12 @@ export class TrialInitiationComponent implements OnInit {
         this.org = "families";
       }
 
+      this.referenceData.flow = qParams.org;
+
+      // Are they coming from an email for sponsoring a families organization
+      // After logging in redirect them to setup the families sponsorship
+      this.setupFamilySponsorship(qParams.sponsorshipToken);
+
       this.orgLabel = this.titleCasePipe.transform(this.org);
       this.accountCreateOnly = false;
 
@@ -153,4 +182,13 @@ export class TrialInitiationComponent implements OnInit {
   previousStep() {
     this.verticalStepper.previous();
   }
+
+  private setupFamilySponsorship(sponsorshipToken: string) {
+    if (sponsorshipToken != null) {
+      const route = this.router.createUrlTree(["setup/families-for-enterprise"], {
+        queryParams: { plan: sponsorshipToken },
+      });
+      this.routerService.setPreviousUrl(route.toString());
+    }
+  }
 }