diff --git a/apps/web/src/app/billing/organizations/organization-subscription-cloud.component.ts b/apps/web/src/app/billing/organizations/organization-subscription-cloud.component.ts
index 70e16ad3037..e0c1a12a80f 100644
--- a/apps/web/src/app/billing/organizations/organization-subscription-cloud.component.ts
+++ b/apps/web/src/app/billing/organizations/organization-subscription-cloud.component.ts
@@ -344,6 +344,7 @@ export class OrganizationSubscriptionCloudComponent implements OnInit, OnDestroy
       data: {
         type: "Organization",
         id: this.organizationId,
+        plan: this.sub.plan.type,
       },
     });
 
diff --git a/apps/web/src/app/billing/shared/offboarding-survey.component.html b/apps/web/src/app/billing/shared/offboarding-survey.component.html
index b69565d95fa..50cf71a03d5 100644
--- a/apps/web/src/app/billing/shared/offboarding-survey.component.html
+++ b/apps/web/src/app/billing/shared/offboarding-survey.component.html
@@ -21,7 +21,8 @@
         </bit-label>
         <textarea rows="4" bitInput formControlName="feedback"></textarea>
         <bit-hint>{{
-          "charactersCurrentAndMaximum" | i18n: formGroup.value.feedback.length : MaxFeedbackLength
+          "charactersCurrentAndMaximum"
+            | i18n: formGroup.value.feedback?.length ?? 0 : MaxFeedbackLength
         }}</bit-hint>
       </bit-form-field>
     </div>
diff --git a/apps/web/src/app/billing/shared/offboarding-survey.component.ts b/apps/web/src/app/billing/shared/offboarding-survey.component.ts
index fe7d724a079..40e1572a3bb 100644
--- a/apps/web/src/app/billing/shared/offboarding-survey.component.ts
+++ b/apps/web/src/app/billing/shared/offboarding-survey.component.ts
@@ -1,9 +1,10 @@
 // FIXME: Update this file to be type safe and remove this and next line
 // @ts-strict-ignore
-import { Component, Inject } from "@angular/core";
+import { ChangeDetectionStrategy, Component, Inject } from "@angular/core";
 import { FormBuilder, Validators } from "@angular/forms";
 
 import { BillingApiServiceAbstraction as BillingApiService } from "@bitwarden/common/billing/abstractions/billing-api.service.abstraction";
+import { PlanType } from "@bitwarden/common/billing/enums";
 import { I18nService } from "@bitwarden/common/platform/abstractions/i18n.service";
 import { PlatformUtilsService } from "@bitwarden/common/platform/abstractions/platform-utils.service";
 import {
@@ -21,6 +22,7 @@ type UserOffboardingParams = {
 type OrganizationOffboardingParams = {
   type: "Organization";
   id: string;
+  plan: PlanType;
 };
 
 export type OffboardingSurveyDialogParams = UserOffboardingParams | OrganizationOffboardingParams;
@@ -46,50 +48,20 @@ export const openOffboardingSurvey = (
     dialogConfig,
   );
 
-// FIXME(https://bitwarden.atlassian.net/browse/CL-764): Migrate to OnPush
-// eslint-disable-next-line @angular-eslint/prefer-on-push-component-change-detection
 @Component({
   selector: "app-cancel-subscription-form",
   templateUrl: "offboarding-survey.component.html",
+  changeDetection: ChangeDetectionStrategy.OnPush,
   standalone: false,
 })
 export class OffboardingSurveyComponent {
   protected ResultType = OffboardingSurveyDialogResultType;
   protected readonly MaxFeedbackLength = 400;
 
-  protected readonly reasons: Reason[] = [
-    {
-      value: null,
-      text: this.i18nService.t("selectPlaceholder"),
-    },
-    {
-      value: "missing_features",
-      text: this.i18nService.t("missingFeatures"),
-    },
-    {
-      value: "switched_service",
-      text: this.i18nService.t("movingToAnotherTool"),
-    },
-    {
-      value: "too_complex",
-      text: this.i18nService.t("tooDifficultToUse"),
-    },
-    {
-      value: "unused",
-      text: this.i18nService.t("notUsingEnough"),
-    },
-    {
-      value: "too_expensive",
-      text: this.i18nService.t("tooExpensive"),
-    },
-    {
-      value: "other",
-      text: this.i18nService.t("other"),
-    },
-  ];
+  protected readonly reasons: Reason[] = [];
 
   protected formGroup = this.formBuilder.group({
-    reason: [this.reasons[0].value, [Validators.required]],
+    reason: [null, [Validators.required]],
     feedback: ["", [Validators.maxLength(this.MaxFeedbackLength)]],
   });
 
@@ -101,7 +73,35 @@ export class OffboardingSurveyComponent {
     private i18nService: I18nService,
     private platformUtilsService: PlatformUtilsService,
     private toastService: ToastService,
-  ) {}
+  ) {
+    this.reasons = [
+      {
+        value: null,
+        text: this.i18nService.t("selectPlaceholder"),
+      },
+      {
+        value: "missing_features",
+        text: this.i18nService.t("missingFeatures"),
+      },
+      {
+        value: "switched_service",
+        text: this.i18nService.t("movingToAnotherTool"),
+      },
+      {
+        value: "too_complex",
+        text: this.i18nService.t("tooDifficultToUse"),
+      },
+      {
+        value: "unused",
+        text: this.i18nService.t("notUsingEnough"),
+      },
+      this.getSwitchingReason(),
+      {
+        value: "other",
+        text: this.i18nService.t("other"),
+      },
+    ];
+  }
 
   submit = async () => {
     this.formGroup.markAllAsTouched();
@@ -127,4 +127,24 @@ export class OffboardingSurveyComponent {
 
     this.dialogRef.close(this.ResultType.Submitted);
   };
+
+  private getSwitchingReason(): Reason {
+    if (this.dialogParams.type === "User") {
+      return {
+        value: "too_expensive",
+        text: this.i18nService.t("switchToFreePlan"),
+      };
+    }
+
+    const isFamilyPlan = [
+      PlanType.FamiliesAnnually,
+      PlanType.FamiliesAnnually2019,
+      PlanType.FamiliesAnnually2025,
+    ].includes(this.dialogParams.plan);
+
+    return {
+      value: "too_expensive",
+      text: this.i18nService.t(isFamilyPlan ? "switchToFreeOrg" : "tooExpensive"),
+    };
+  }
 }
diff --git a/apps/web/src/locales/en/messages.json b/apps/web/src/locales/en/messages.json
index 0c87e00b26c..5cf1bea6fd8 100644
--- a/apps/web/src/locales/en/messages.json
+++ b/apps/web/src/locales/en/messages.json
@@ -9824,6 +9824,14 @@
     "message": "Too expensive",
     "description": "An option for the offboarding survey shown when a user cancels their subscription."
   },
+  "switchToFreePlan": {
+    "message": "Switching to free plan",
+    "description": "An option for the offboarding survey shown when a user cancels their subscription."
+  },
+  "switchToFreeOrg": {
+    "message": "Switching to free organization",
+    "description": "An option for the offboarding survey shown when a user cancels their subscription."
+  },
   "freeForOneYear": {
     "message": "Free for 1 year"
   },